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Sara Blakely, the mastermind behind SPANX, shares her journey from humble beginnings to conquering the fashion industry. When SPANX landed a deal with Neiman Marcus, many assumed Blakely had reached the pinnacle of success. However, she doubled down on her efforts.
Image credit: Spanx
Blakely embarked on a relentless two-year journey, crisscrossing the country to personally introduce SPANX to department stores nationwide. From Neiman Marcus to Nordstrom and Bloomingdale's, she left no stone unturned. Before the stores opened, Blakely conducted all-store rallies, educating staff about her product, demonstrating its effectiveness, and even distributing free samples.
Her dedication didn't stop there. For eight hours each day, Blakely stationed herself in department stores, engaging with customers, and passionately explaining the benefits of SPANX. Despite facing financial constraints, she invested her time and energy, knowing that building brand awareness was invaluable.
Blakely's hands-on approach and unwavering commitment to her vision paid off. SPANX soon became a household name growing into a $1.2 Billion empire, revolutionizing the shapewear industry and empowering women worldwide.
Listen to her exact recipe below: