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Starting a company is a monumental task. Steve Jobs, the visionary behind Apple, NeXT, and Pixar, once reflected on the sheer amount of work involved in getting a new venture off the ground. His experiences offer valuable lessons for anyone embarking on the entrepreneurial journey.
Photo: Business Insider
The Unseen Work Behind the Scenes
Jobs recalled the extensive list of tasks that needed to be accomplished when he was working on his startup NeXT.
“I've forgotten how much work it actually is to start a company. It's a lot of work. And you've got to do everything”
This sentiment captures the essence of entrepreneurship: it's not just about having a great idea; it's about executing that idea through relentless effort and attention to detail.
The Many Hats of an Entrepreneur
When starting NeXT, Jobs had to tackle a myriad of responsibilities beyond just product design.
“You've got to come up with a name. You've got to come up with a logo. I mean, in addition to designing the product, you've got to figure out what to design”
This highlights a crucial aspect of entrepreneurship: versatility. Founders must wear many hats, from branding and marketing to logistics and finance.
Building the Foundation
One of the less glamorous but essential parts of starting a company involves setting up the basic infrastructure. Jobs noted,
“You've got to do a part number system. You've got to go get bank accounts. You've got to set up charts, general ledgers. Get a management information system.”
These tasks are foundational. They ensure that the company operates smoothly and is prepared for growth.
The Little Things Matter
Even the smallest details count. Jobs mentioned the need to “get a little kitchen set up. Get a coffee maker.” While these tasks might seem trivial, they contribute to creating a functional and motivating workspace. A well-stocked kitchen and a good coffee maker can boost morale and productivity, making long hours more bearable.
The Broader Perspective: Lessons from Other Entrepreneurs
Steve Jobs’ insights resonate with the experiences of other successful entrepreneurs. For instance, Elon Musk, the founder of Tesla and SpaceX, often talks about the relentless hustle required in the early stages of a startup. He famously said,
"Being an entrepreneur is like eating glass and staring into the abyss of death."
Similarly, Sara Blakely, the founder of Spanx, emphasizes the importance of doing everything yourself in the beginning. She started Spanx with just $5,000 and did everything from product development to sales. Blakely often shares how handling every aspect of the business herself gave her a deep understanding of her company and its operations.
The Reality of Startup Life
Jobs’ reflections remind us that starting a company is a marathon, not a sprint. It requires endurance, resilience, and a willingness to dive into every aspect of the business, no matter how small. Entrepreneurs must be prepared for the grind, as the initial phase involves a lot of groundwork that is critical for future success.
Conclusion: Embrace the Hustle
Starting a company is undeniably hard work. Steve Jobs’ experiences with NeXT underscore the extensive effort and attention to detail required to build a successful venture. From creating a brand identity to setting up financial systems, every task contributes to the larger goal. The stories of Jobs, Musk, and Blakely serve as both inspiration and a reality check for aspiring entrepreneurs. Embrace the hustle, stay versatile, and remember that every small task is a stepping stone towards building something great.
Listen to Steve: