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Travis Kalanick, co-founder of Uber, has a razor-sharp instinct for identifying entrepreneurial talent and disruptive ideas. But what sets him apart isn’t just his ability to pick winners—it’s how he does it. Here’s a closer look at Kalanick’s criteria for investing in startups and the mindset behind his approach.
Photo: Getty Images
It Starts with the Entrepreneur
For Kalanick, the entrepreneur is the heart of the equation. He chooses to work with individuals who he believes have the potential to be his co-founders in another universe. This means looking for qualities like passion, vision, and an unrelenting drive to succeed.
Imagine sitting across from an entrepreneur who exudes the same intensity and grit that helped build Uber. That’s the energy Kalanick seeks. His decisions hinge on whether he could envision collaborating with them at a deep, foundational level.
The Idea Must Be Bold
Kalanick doesn’t settle for small wins. He gravitates toward ideas that shake up industries, change norms, and leave a lasting impact. He’s not interested in startups chasing modest goals or aiming for quick exits. Instead, he seeks ideas that disrupt the status quo.
Take Uber itself as an example. It wasn’t just about offering rides—it was about revolutionizing transportation, redefining urban mobility, and challenging entire industries. The ambition to disrupt is non-negotiable for Kalanick.
It’s About Impact, Not Just Money
While many investors focus on short-term gains and $30 million flips, Kalanick prioritizes the “awesomeness” and long-term potential of a venture. He cares about how the idea transforms lives, changes industries, or creates entirely new markets.
This is why Kalanick’s investments are less about financial returns and more about how groundbreaking the company can be. It’s this ethos that has allowed him to build and back companies with staying power.
Lessons for Aspiring Entrepreneurs
Be Someone Worth Betting On: Kalanick values founders who are relentless, visionary, and inspiring. Cultivate these traits if you want to attract investors like him.
Dream Big: Don’t chase ideas that settle for the status quo. Aim to disrupt, innovate, and make an impact.
Focus on Longevity: Think beyond quick exits. Build something that will change lives and stand the test of time.
The Takeaway
Travis Kalanick’s approach to picking companies isn’t just about numbers or market trends—it’s about people and ideas that excite him. If you’re an entrepreneur looking to stand out, embody the qualities of a co-founder, and pitch ideas that challenge conventions. Because for Kalanick, it’s not just business—it’s about creating something truly remarkable.
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